As part of our efforts to make it easy for people to understand cognitive biases and the impacts they can have on communication, we put together, two easy to understand infographics which lists the 18 we have included in our Cognitive Bias Stack so far and gives a brief description. Whenever we are putting together a pitch or piece of marketing, for ourselves or for a client, we always keep these within easy reach to keep the principles in mind.
Bookmark this page or click on the images to download as handy PDFs.
Enjoy and get in touch if you think we might be able to help you understand and use behavioural insights across your sales (e.g. build a pitch with your audience in mind), marketing (e.g. deploy a real-world marketing campaign based around your customer behaviour) or negotiation (e.g. understand how to limit the likelihood of deceit) strategies.