Behaviour. Made simple.
UNDERSTAND HOW TO APPLY BEHAVIOURAL SCIENCE TO YOUR BUSINESS GROWTH STRATEGY
A startup that helps people save money on their energy bills:
Problem: Despite being able to make hundreds of pounds of savings, many humans were not taking the simple step of saving money by switching to a new supplier.
Solution: We mapped out observed and desired behaviours, along with touch points, and identified the important aspects of human behaviour that might be preventing people from switching. These could then be built into the product, into UX and into customer messaging.
A startup that helps companies turn their customers into advocates.
Problem: A very specific onboarding problem that was creating a poor customer experience and costing them time and money in support.
Solution: We mapped out the expected onboarding journey and pulled out behavioural biases which were preventing a smooth onboarding. We then designed two product interventions, based on these behavioural biases, that were implemented to improve the overall experience, reduce the incidence of pain and reduce the magnitude of pain when it occurred.